Brothers Divided: The Astonishing Origin Story of Puma and Adidas

Adi Takes an Interest in Athletics

Adi Dassler was getting older and needed to settle on a career choice to support himself and his family. After finishing his schooling, he worked as a baker’s apprentice for a while, but really had no interest in that kind of work at all. In his free time, he had developed a major interest in sports and athletics.

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West Germany equipment manager Adolf Dassler (r) restuds the boots of goalkeeper Hans Tilkowski. Photo by PA Images via Getty Images.

He and his best friend would spend lots of their time running and playing various sports like soccer and ice hockey. He even used to make some of their sporting equipment from objects he found lying around, triggering an interest in producing sporting goods.

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