The 1970s was a time where technology was just starting to make its mark on society. That’s why when Xerox wanted to make a Super Bowl commercial about their new elephant sized printer, they decided to do it in a way that will showcase how innovative a machine it really was.
Source: YouTube
The script they chose for the commercial was about a Catholic scribe who had just finished writing 100’s of copies of scripture. When his priest told him, he needed to make 100 more, he went to the Xerox print shop and came back minutes later, and his priest looked up to the sky and said: “It’s a miracle!” The next commercial was a miracle in its own rights.