Sports Illustrated Subscribers did More than Just Reading the Magazine
Rebecca Romijn, Caprice Bourret, Heidi Klum, Eva Herzigova, Louise Forsling, Chandra North, Irina Pantaeva and Beri Smither (Photo by Ron Galella/WireImage)
What many people do not know about this magazine is that its subscriber’s loyalty enabled it to survive for long in the market. They did more than just reading the magazine, they absorbed it and gave it much attention that helped it market itself. It is unbelievable that many subscribers just wanted to be associated with the magazines but did not pay much attention to its contents. Investing in the magazine through subscription is what kept it in the market for so long.