Sports Illustrated was the Bible of Sports
A woman looks through the premiere issue of Sports Illustrated magazine on a Manhattan sidewalk, New York, New York, August 16, 1954. (Photo by Susan Wood/Getty Images)
Being a lone ranger in the sporting world, Sports Illustrated took advantage of the situation and established an empire that came to be admired by many. The magazine was the first in history to understand how potential the football sport was. The magazine gave attention to all sports, and within ten years after its redesigning, it was loved by almost all the American and its distribution had tremendously increased. Back then every news agency and leading media houses were referring to it for sports news with sports lovers referring to it as the bible of sports. The magazine started focusing on talents and awarding players who increased its popularity.